Before its acquisition by Maker Studios in September 2013, Blip was an approximately 50-person company, developing, producing, and distributing the best in original web series. It provided a central location for viewers to watch the best in original web series and supported independent web series producers, splitting advertising revenue 50/50. At the time of its acquisition, it boasted over 30 million views per month. I was the User Experience Designer, working closely with one or two Product Managers, front-end development, back-end development, the creative team, and the programming & content team.
I worked mainly with the product and front-end development teams. I was in charge of the viewer-facing website, the producer-facing website, and the iOS, Android, and XBox 360 apps. My role was, generally, to improve existing and create new features to enhance the viewer and producer experience with Blip’s products across platforms.
Of note, I greatly improved the Search experience on Blip’s website. I introduced an instant search feature to quickly access series and episodes on Blip, as well as an organized and straightforward new Search Results page. I also replaced the Blip player’s endcap with a new, streamlined and clean version designed to inform the viewer of the next playing episode and provide options for other episodes to watch, based on the just-watched episode. Collaborating with my colleague Brandon Werner, a visual designer, we redesigned Blip’s Roku app from scratch. I also worked on a re-skin of Blip’s app to Maker Studios’ branding before my team was dissolved.